I went to the NY Art Directors Club to see the judging of our show and get some insight from the judges on what they look for when they judge a piece. With 478 entries to judge, Pat Hanley and her assistants were constantly setting up new tables containing the different categories and the entries for each on tables provided by the NYADC. About 12 judges were roaming from table to table bestowing their carefully calculated numbers on each entry to reward it for its creativity. I got to interview several of the judges as to what they look for when judging a piece. Here is the video.