Archive for the ‘ADCNJ Design Derby’ Category

Montclair State University Team Wins Both Awards

From left to right: Presentation Winners Carlos Norat, Lusine Katrjyan, Charles Leenstra, Meghan Dougherty, Juan Villanueva, join client Jenna Wetmore from "Morning Glory."

From left to right: Presentation Winners Carlos Norat, Lusine Katrjyan, Charles Leenstra, Meghan Dougherty, Juan Villanueva, join client Jenna Wetmore from “Morning Glory.”

L to R: Holding the winning logo/sign design is Carlos Norat, joined by fellow team members Lusine Katrjyan, Juan Villanueva, Meghan Dougherty, Charles Leenstra, and client Jenna Wetmore from "Morning Glory".

L to R: Holding the winning logo/sign design is Carlos Norat, joined by fellow team members Lusine Katrjyan, Juan Villanueva, Meghan Dougherty, Charles Leenstra, and client Jenna Wetmore from “Morning Glory”.

This year’s Design Derby client was “Morning Glory,” a thrift and gift shop whose profits benefit DASI services for victims and survivors of domestic and sexual violence and their families in Sussex County. http://www.dasi.org/morning_glory_store.php

The competition, sponsored by the club’s Education Committee and Smith Design, was held at the Newton campus of Sussex County Community College. The event brings together schools from throughout the state.

This year’s results were noteworthy as, for the first time, a single team captured all honors. A team from Montclair State University won both the Presentation Award and the Design Award.

Thanks to new club President Sherry Fitzgerald and her dedicated colleagues at Sussex County Community College for once again hosting the event, Smith Design for their continued support of the Education Committee and all students and professors that participated.

A special acknowledgement goes out to club member Nikki Pedersen who participated in his 17th Design Derby.

Students discuss strategy.

And the winners are...

Presenting concepts.

On the sunny morning of Saturday, October 22, over 110 students from nine schools, including Montclair State University, Seton Hall University, College of New Jersey, Kean University, County College of Morris, Sussex County Community College, Ramapo College of New Jersey, Rutgers University, Newark Campus and Brookdale Community College converged on the campus of SCCC for the 16th Annual Design Derby. This was the second consecutive year the school, located in Newton, NJ has served as host site for the student challenge.

This year’s “client” was the WAE (Wellness, Arts & Enrichment) Center of West Orange, an alternative learning center for adults with developmental disabilities. The assignment was to create a new web site home page and one format page for the organization. After an informative briefing by Marilyn Schneider, Founding Director of WAE,  the 17 teams adjourned to their separate classrooms to begin their assignment. Orders for lunches, sold by SCCC students, were delivered to the participants in their classrooms. Jon Weiman, Education Committee Chairperson, and James Smith, Design Derby sponsor, visited the 17 classrooms throughout the day answering questions and confirming each team’s preparation for the presentation portion of the competition, as well as the design aspect of the assignment.
Approximately four hours from the start, the teams made their presentation to a full auditorium of clients and opposing team members. Renee Folzenlogen, Program Coordinator for WAE, announced the winners chosen by the four member client team. The host school, Sussex County Community College, won for the Best Presentation and Ramapo College of New Jersey won for Best Web Site Design.
Our congratulations and thanks go out to SCCC’s Sherry Fitzgerald, Program Coordinator of Graphic Design and New Media Communications and Andrew George and their winning team as well as all the SCCC volunteer helpers and to Sarah Stackhouse, Bonnie Blake and their students at Ramapo College.
The Design Derby is is an annual event open to all New Jersey schools, sponsored by the Art Directors Club of New Jersey and co-sponsored by Smith Design, a brand identity and package design firm specializing in strategy-based visual solutions for leading consumer brands.
What the client’s thought of the event
“Thank you so very much for opening the door to a really rewarding experience, Design Derby 2011.  Each time I think about Saturday and the numbers of students in the audience I’m inspired.  I remember thinking, as I spoke, how quiet everyone was and the end result was really great.  You and your team clearly rule with an iron hand and manifest the goods!
We, the WAE Center team, look to our collaboration as we move forward.
Best,
Marilynn

Marilynn Schneider
Director, WAE Center

“I was impressed beyond expectation with the Design Derby on Saturday. I think I speak for us all when I say we feel very blessed by the entire process and the prospect of our new website design.”
Best,
Renee Folzenlogen
Program Coordinator

What a participant thought of the event 
“Ramapo was honored to be part of this exciting annual event filled with so much design talent. The opportunity to collaborate with the WAE center is an enriching opportunity for our students.”
Sarah Stackhouse
Assistant Professor of Visual Communication Design, Ramapo College of New Jersey