Archive for the ‘ADCNY’ Category

When you get caviar at your event, it must be good.

When you get caviar at your event, it must be good.

Here's Craig holding his 7 awards.

Here’s Craig Moser from Graphic D-Sign holding his 7 awards.

Whippany, NJ

The Art Directors Club of New Jersey recently celebrated the 50th anniversary of its annual awards judging and show at the Birchwood Manor in Whippany. Art Directors are the people responsible for conceptualizing most of the creative advertising, marketing, public relations, Internet, digital and other forms of communications currently in use. They determine what photos, illustrations, typography, colors and even the augmented reality animation for the ad, package or website that companies use to communicate to their markets. With all of the awards shows praising creativity in New Jersey, the ADCNJ’s is the only one that identifies the Art Director as well as the agency.

After serving as Judging Chair for over 13 years, Nancy Fisher was unanimously selected by the ADCNJ Board to receive this years' Lew Kraut Award for community service. Harvey Hirsch, past recipient and ADCNJ video blogger presented Nancy with the award.

After serving as Judging Chair for over 13 years, Nancy Fischer was unanimously selected by the ADCNJ Board to receive this years’ Lew Kraut Award for community service. Harvey Hirsch, past recipient and ADCNJ video blogger presented Nancy with the award.

Every year, hundreds of Art Directors send their best samples of their work to be judged against that of their peers. Finding judges with the experience necessary to understand the nuances of each category to be judged is the responsibility of Nancy Fischer, a freelance designer who works with the Awards Show Committee to secure judges for the show. This year, Nancy received the Lew Kraut Award for her dedication to detail and service to our association.

The concept and design for the Awards Show was developed by Andrew George and was Chaired by Brec Morgan and her staff at CAG Brand First who produced the show’s identity, marketing materials, hangtags, and the show. And it came off perfectly, thanks to the attention to detail that Sue Sabol and her team from Opulent Events provided. Kudos to everybody that worked on this event from the beginning to the last spoon of crème brulee. This year’s show was entertaining and enjoyable with show emcee Tony Selimo and mentalist, Ted St James taking the show to new levels.

The ADCNJ is deeply involved in the college level art programs and gives away several scholarships to students majoring in many of the creative industry talent providers and this year’s crop of talent was present with their portfolios. Most of New Jersey Colleges that have graphic design programs encourage their students to enter their work for judging in the ADCNJ’s Student portfolio judging and the winners are featured during our show.

Special scholarship awards are also encouraged and Kean University put aside several for their graduates. James Smith, Principal at Smith Design gave out a packaging design award while Justin Martucci, President at Nicklefish issued two for inter-active designers.

James Smith and Scholarship winner dam Fischer.

James Smith and Packaging winner Adam Fischer.

The ADCNJ has held its last few Awards Shows at The Birchwood Manor, and this year, the bar was still set high for the victuals. As we have come to expect from Michael Marino, the Banquet’s Manager at the Birchwood Manor, all of the food was prepared and served in style to attendees by the many servers and all of the tables were brimming with delicacies. My favorite has always been the raw bar, filled with cooked and peeled shrimp, oysters and lobster tails, making the food we eat of a higher quality than most of the food at other creative awards shows.

More than just a show paying homage to the creative production process, it’s also a litmus test for the industry itself, which has undergone serious changes due to the ever-evolving technology and the slower economy. It’s not enough to think creatively, you need to understand the mechanisms necessary to produce and communicate these ideas and that has motivated the ADCNJ to add newer and more relevant categories to their call for entries.  And through their efforts, Brec and her team were able to generate over 300 entries to be judged.

Sherry Fitzgerald, ADCNJ President and program coordinator at Sussex Community College called on her connections to bring in Tony Selimo, a video producer, radio personality and Director of Communications at SCC to perform the duties of Emcee, and he did a superb job. Frank Peluso, a long-time club member and constant supporter of our show was there to capture the event in his inimitable way. His photographs are part of this article.

Nicklefish scholarship winner Eduarto Carrillo poses with Justin Martucci, Principal of Nicklefish.

Nicklefish Interactive winner Eduardo Carrillo poses with Justin Martucci, Principal of Nicklefish.

Mentalist Ted St James regaled the attendees with his mind-reading skills, and his ability to guess accurately, certain words pictured in the mind of his willing assistants and his show brought him a lot of wows. But the main reason everybody showed up for this wonderful event was to walk away with their share of the awards. To win an award from the ADCNJ is to be honored by your peers. And this year, the judging was so tough that only 65 awards were bestowed upon the designers, illustrators, photographers, and creative thinkers from the state of New Jersey.

High hook winners of the night were Ogilvy Health and Graphic D-Signs with 7 awards each, but the real winners were all of the attendees, the students, the agencies, the clients and the spouses and guests of the entrants. Everybody had a good time. Have a happy summer.

The names from left to right are as follows:  Teresa Kyle Brenda Molloy Renee Wentworth Kristen Sween Mary Mitros Susan Beers

From left to right are as follows: Teresa Kyle,
Brenda Molloy, Renee Wentworth, Kristen Sween,
Mary Mitros and Susan Beers from Olgivy Common Health.

Professor Steve Longo with scholarship winners Karly Elizabeth and Andrew Sperber.

CCM Professor Steve Longo with scholarship winners Karly Elizabeth and CCM winner Andrew Sperber.

Show Chair, Brec Morgan assists Mentalist Ted St James in entertaining the audience.

Show Chair, Brec Morgan assists Mentalist Ted St James in entertaining the audience.

One of the many delicacies served at our Annual Awards Show.

One of the many delicacies served at our Annual Awards Show.

Bob Lyon and Jeff Barcan leave the show with a big box filled with their awards.

Bob Lyons and Jeff Barcan from The Gruskin Group leave the show with a big box filled with their many awards.

Sherry Fitzgerald, current ADCNJ President and Past President Denise Anderson share a photo op.

Sherry Fitzgerald, current ADCNJ President and Past President Denise Anderson share a photo op.

Advertisements

When the NY Art Directors have an event, it pays to go. I joined ad agency icon Ron Travisano (who was kind enough to drive into NY), Bernie Zlotnick, (another industry pertinent Art Director) who currently is teaching the newbies how it’s done, and my “brother” Steve Longo, one of the top corporate identity and packaging designers, now heading up County College of Morris’ graphic design department, as they foraged into Manhattan on their way to Carnival. The NYADC owns this nifty building on West 29th and they have a large gallery space that the ADCNJ used for their judging back in April. On Thursday, Oct 27th, the NYADC produced this mini-trade show event where photographers and illustrators presented their services to attendees. And, in keeping with the Halloween time frame, they invited some very special performers. The show was to begin at 6pm and we had a few hours to kill so it was decided we would have a late lunch at Kun Gan San on 32nd.
If you want to see Ron Travisano eat mandoo and pajun, click here.

Ron Travisano and Bernie Zlotnick pick at Korean eel and beef.

Part of the Carnival Freak Show performs for attendees.

Half android and hula wrangler perform at the NYADC Carnival.

After this amusing repast we meandered over to the Carnival and stayed for about an hour.  If you want to see the video,

click here.

Getting out of Manhattan at 7pm proved to be an ordeal, but to reward us, Ron stopped at Holsten’s in Bloomfield for ice cream sodas. Holsten’s is world famous not only for their home made chocolates and ice cream but for the fact that the Soprano’s taped their last show in one of the booths. I had the best ice cream soda and Ron, Bernie and Steve had theirs.

See video here.
Turned out to be a wonderful day.