Archive for the ‘Branding Programs’ Category

Montclair State University Team Wins Both Awards

From left to right: Presentation Winners Carlos Norat, Lusine Katrjyan, Charles Leenstra, Meghan Dougherty, Juan Villanueva, join client Jenna Wetmore from "Morning Glory."

From left to right: Presentation Winners Carlos Norat, Lusine Katrjyan, Charles Leenstra, Meghan Dougherty, Juan Villanueva, join client Jenna Wetmore from “Morning Glory.”

L to R: Holding the winning logo/sign design is Carlos Norat, joined by fellow team members Lusine Katrjyan, Juan Villanueva, Meghan Dougherty, Charles Leenstra, and client Jenna Wetmore from "Morning Glory".

L to R: Holding the winning logo/sign design is Carlos Norat, joined by fellow team members Lusine Katrjyan, Juan Villanueva, Meghan Dougherty, Charles Leenstra, and client Jenna Wetmore from “Morning Glory”.

This year’s Design Derby client was “Morning Glory,” a thrift and gift shop whose profits benefit DASI services for victims and survivors of domestic and sexual violence and their families in Sussex County. http://www.dasi.org/morning_glory_store.php

The competition, sponsored by the club’s Education Committee and Smith Design, was held at the Newton campus of Sussex County Community College. The event brings together schools from throughout the state.

This year’s results were noteworthy as, for the first time, a single team captured all honors. A team from Montclair State University won both the Presentation Award and the Design Award.

Thanks to new club President Sherry Fitzgerald and her dedicated colleagues at Sussex County Community College for once again hosting the event, Smith Design for their continued support of the Education Committee and all students and professors that participated.

A special acknowledgement goes out to club member Nikki Pedersen who participated in his 17th Design Derby.

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From left: Brec Morgan, Conrad Winter, Patricia, Tara, Laraine Blauvelt, Linda Lemos, James Smith, Jenna Smith, Robert Ryan, Sherry Fitzgerald, John Luttropp, Andrew George and Justin Martucci.

From left: Brec Morgan, Conrad Winter, Paula Maylan, Tara Orlando, Laraine Blauvelt, Linda Lemos, James Smith, Jenna Smith, Robert Ryan, Sherry Fitzgerald, John Luttropp, Andrew George and Justin Martucci.

The passing of the gavel from Jenna Smith (President 2010-2012), to Sherry Fitzgerald took place at the last ADCNJ Board meeting.  Jenna, who in her second term, endured a literal “Baptism Under Fire” in serving our association when she undertook both, the Presidency and the Show Chair and turned in a wonderful performance, embellished with style and grace.  We hope you will sit on the board and keep our boat on course.

Sherry Fitzgerald joins us as our new President and business manager and brings with her a wealth of personal experience both as a graphic designer and educator. Sherry is the program coordinator at Sussex County College and infused the board with her exuberance and hope for our members and industry in the coming years. Also joining our board is Andrew George, a package designer and educator who works with Sherry at Sussex Community College. I got to interview them about what they would like to accomplish and how they see the ADCNJ’s future and you can watch the video of that interview here.

Sherry Fitzgerald (left) takes the helm of the ADCNJ Board from Jenna Smith (right).

Sherry Fitzgerald (left) takes the helm of the ADCNJ from Jenna Smith.

Some of the newer members, Brec Morgan and Tara Orlando from CAG Design also volunteered to Chair and manage this year’s awards show (our 50th Anniversary) and Justin Martucci from Nicklefish insured that this year we will be able to automate the entry application on our website.

Student presents his ideas to team during this year's Let's Charrette, creative shoot-out, held during Kean College's Thinking Creatively conference.

Former ADCNJ President, Deborah Rivera, third from left, mentors her team as they compete in this year's Let's Charrette event during Kean College's Thinking Creatively conference. 

This year’s annual Thinking Creatively conference, hosted by Kean College featured the creative shoot out where students, studying graphic design, architecture and interior design, join forces to compete for bragging rights at the Let’s Charrette event.

Al Montagna's team presents their concepts.

Al Montagna, President of Small Earth Visual Communications, discusses concepts with his team. Sponsored by ADCNJ members, The Gruskin Group, for the third year in a row, the Charrette pitted ten teams composed of ten students, who design a retail environment, a product identity program, a multi-channel marketing campaign and product packaging with the guidance of a mentor from one of the cited industries.

Students present early ideas for approval from their team mentor, Jay Beispiel

This year, the product was a customizable sneaker, made on-demand, and the students had to create this experience for the consumer based on their own experiences.

ADCNJ Communications Chair and Gruskin Group Creative Director, Jeff Barcan advises students in their teams presentation.

Teams were given three-hours to develop and lay-out their ideas onto large presentation boards and then make a personal presentation to the crowd. Competitors learned the value of working as a team and the real-life deadline pressure to create a unified pitch, an invaluable skill that is not usually taught as part of the college curriculum of graphic design.

Ken Gruskin and John Weiman, center, discuss strategies for getting student presentations to be dynamic.

Join me as I interview the sponsors, mentors and students to delve into what we call creativity and how it can be wielded in many forms. And, of course, which team was judged the best.

Mark Garcia of Coyne Communications presents to attendees at January's ADCNJ Nights event.

In today’s competitive and diverse marketing environment a creative marketer must learn how to incorporate cross-media communications in their new business development campaigns if they want it to succeed. With the increased usage of on-line communities like LinkedIn, Twitter and Facebook, segmented communities are now available to be approached with targeted messages in ways never before possible. This evening’s program, put on by the Art Directors Club of New Jersey featured specialists in Public Relations and multi-channel communications who shared their experiences with attendees. You can view the video here.

David Schimmel shared insights into multi-channel branding.

David Schimmel of And Partners explained some of the complexities in using the full gamut of on-line communications opportunities like Twitter, Facebook and LinkedIn when disseminating corporate marketing messages. His company, and partners, has become a leader in this field and we were treated to his insights and experiences in utilizing these emerging technologies.

Public Relations is a growing service in today’s marketing arena and learning how to wield this powerful tool is necessary to all companies doing business today. ADCNJ members Rich Lukis and Mark Garcia of Coyne Public Relations demonstrated how important it is to include this application in all marketing campaigns.

Taylor Box Company presented creative solutions to packaging.

Taylor Box Company, a Rhode Island firm with 127 years of experience producing custom packaging sent it’s sales team to our event along with some interesting samples of their unique capabilities. And Graziana from Peluso’s Catering, a custom catering service provided some tasty and wonderfully unique victuals to our lucky attendees.

Delicious catering was provided by Peluso's Catering.