Posts Tagged ‘Creative design’

Students discuss strategy.

And the winners are...

Presenting concepts.

On the sunny morning of Saturday, October 22, over 110 students from nine schools, including Montclair State University, Seton Hall University, College of New Jersey, Kean University, County College of Morris, Sussex County Community College, Ramapo College of New Jersey, Rutgers University, Newark Campus and Brookdale Community College converged on the campus of SCCC for the 16th Annual Design Derby. This was the second consecutive year the school, located in Newton, NJ has served as host site for the student challenge.

This year’s “client” was the WAE (Wellness, Arts & Enrichment) Center of West Orange, an alternative learning center for adults with developmental disabilities. The assignment was to create a new web site home page and one format page for the organization. After an informative briefing by Marilyn Schneider, Founding Director of WAE,  the 17 teams adjourned to their separate classrooms to begin their assignment. Orders for lunches, sold by SCCC students, were delivered to the participants in their classrooms. Jon Weiman, Education Committee Chairperson, and James Smith, Design Derby sponsor, visited the 17 classrooms throughout the day answering questions and confirming each team’s preparation for the presentation portion of the competition, as well as the design aspect of the assignment.
Approximately four hours from the start, the teams made their presentation to a full auditorium of clients and opposing team members. Renee Folzenlogen, Program Coordinator for WAE, announced the winners chosen by the four member client team. The host school, Sussex County Community College, won for the Best Presentation and Ramapo College of New Jersey won for Best Web Site Design.
Our congratulations and thanks go out to SCCC’s Sherry Fitzgerald, Program Coordinator of Graphic Design and New Media Communications and Andrew George and their winning team as well as all the SCCC volunteer helpers and to Sarah Stackhouse, Bonnie Blake and their students at Ramapo College.
The Design Derby is is an annual event open to all New Jersey schools, sponsored by the Art Directors Club of New Jersey and co-sponsored by Smith Design, a brand identity and package design firm specializing in strategy-based visual solutions for leading consumer brands.
What the client’s thought of the event
“Thank you so very much for opening the door to a really rewarding experience, Design Derby 2011.  Each time I think about Saturday and the numbers of students in the audience I’m inspired.  I remember thinking, as I spoke, how quiet everyone was and the end result was really great.  You and your team clearly rule with an iron hand and manifest the goods!
We, the WAE Center team, look to our collaboration as we move forward.

Marilynn Schneider
Director, WAE Center

“I was impressed beyond expectation with the Design Derby on Saturday. I think I speak for us all when I say we feel very blessed by the entire process and the prospect of our new website design.”
Renee Folzenlogen
Program Coordinator

What a participant thought of the event 
“Ramapo was honored to be part of this exciting annual event filled with so much design talent. The opportunity to collaborate with the WAE center is an enriching opportunity for our students.”
Sarah Stackhouse
Assistant Professor of Visual Communication Design, Ramapo College of New Jersey


Jenna Smith, President of ADCNJ introduces Eric Ottaway from Brooklyn Brewery

Montclair, NJ
September’s ADCNJ event originally featured Eric Ottaway from Brooklyn Brewery and his Agency Creative head. At the last minute Eric’s agency co presenter got sick and industry recognized illustrator, Joe Zeff was drafted and shared some of his experiences in learning and developing interactive social iPad applications for his many clients. I got a chance to ask Joe and Eric a few questions. You can see video excerpts from the event here:]]

Some of the attendees were kind enough to share their advice with students wishing to enter our industry. Terrence Pranses, a market research expert, who donated a door prize as well, shared his insight in securing a job in this competitive market. View the video interview here:]

Lisa Greebel, a long-time member who I remember from meetings held at L’Affair, returned to the work force at AJ Images and was very active in supporting the ADCNJ was nice enough to share her time with me. Find out what she learned here:]

Brooklyn Brewery produces several brands and Eric Ottaway divulged some of the successful methods he has experienced during the branding of his company’s products, including Black Ops, a revered brew made by a few employees. You can catch the interview here:]

Jeff Barcan and Keith Smerak display their wares

Our intrepid ADCNJ Design Committee was behind the bar, serving up Brooklyn ale, pilsner and lager along with other libations. I managed to ask Keith Smerak a question. You can view the video here:]

Join us at our next event. Stay informed about new trends and technologies that will help you do your work better.  Join the ADCNJ. Go to and download an app now.